A lot of American businesses such as Macy’s, J.C. Penny and Gap are finding it hard to maintain their brick and motor stores due to the increased competition and running costs. As a result, some of these businesses are already shifting their focus to e-commerce, which seems to be the future of shopping for the current generation. The modern day customers are opting for the convenience of buying things online and having them delivered to their doorstep.
A few of the businesses are already taking advantage of the opportunities brought about by the internet to create products and services that appeal to a modern day shopper. The E-commerce giant, Amazon has been the most popular online shopping platform for most Americans. The platform, which has been a dominant player for some years, has received stiff competition from a new startup, Fabletics. It has seen Amazon get back to the drawing board to re-strategize and make strategic moves that will enable the company to stay relevant in the e-commerce sector. Amazon is currently the e-commerce giant that every new startup would want to beat.
Kate Hudson’s Fabletics is already giving Amazon a run for their money. Kate has worked hard to build a firm that is now worth over $250 million. Fabletics is a company co-founded by Kate Hudson, Adam Goldenberg and Don Ressler. The company creates stylish workout outfit that is versatile enough for wearing outside the fitness centers and are comfortable to individuals of various body sizes. Fabletics’ outfits are set apart from other workout outfits because of the high-quality materials and designs that are offered to the customers at pocket-friendly prices. Even though e-commerce giants such as Amazon have dominated the market, Fabletics is taking on them by utilizing a unique membership model.
Unlike other fashion retailers in the market today, Fabletics provides its customers a subscription model where they can get discounted prices top quality outfit. Fabletics started out as a tech-based company that acquired most of the customers online and later on expanded to the brick and motor stores. Therefore, that means that a huge percentage of clients who visit Fabletics stores are already subscribers while others subscribe at the store. Kate Hudson’s greatest motivation is to inspire women to be their best versions. Even after winning the athleisure brand, Kate notes that she will continue with her role as an actress and also a business woman who steps out to inspire other women.