Fabletics adopted the reverse showrooming strategy to ensure the success of its products. The company attracts customers in both the offline and online markets. The affordability of Fabletics products has enhanced the reverse showrooming business strategy. Fabletics works through a membership and subscription business model. Customers that find products on other e-commerce stores expensive shift to purchasing from Fabletics at discounted prices. The ease of purchasing online or offline has increased the company’s addressable markets.
New members that want to join Fabletics membership program have to answer a simple questionnaire first. The quiz seeks to find the user’s lifestyle, fashion tastes, and body type. The aim of the survey is to help the firm know a customer’s tastes in fashion. From the answers provided, Fabletics can recommend products that will be relevant to the consumer. Once you create an account and sign up for the membership program, you get to pick clothing items of your choice every month. The membership business model ensures that you can purchase clothing items effortlessly. The membership model is flexible because you can skip a particular month without being charged. Fabletics has another option of VIP membership. Subscribers receive items every month at a discount. Getting up with the membership program is easy because one can sign up at the website for free.
Fabletics is a company that competes in the activewear and sportswear marketplace. At the start, the company faced huge competition from technology giants like Amazon. Amazon controls 20 percent of the e-commerce industry. New companies that want to enter the markets find it difficult to compete with such huge giants. Kate Hudson’s Fabletics went against all the odds when it achieved business success with the firm. In just three years after starting, the company has achieved a growth of $250 million. The trick is because of Fabletics business strategy that enhances reverse showrooming. It is a powerful tool that attracts customers from other companies to purchase from Fabletics. The firm has created a great ease of shopping and attracted many buyers.
Fabletics understands the current markets quite well. In the previous years, companies that succeed always focused on quality and affordability of their products. The changing times have changed a customer’s perception to shopping. High quality and affordability no longer determine whether a customer is going to purchase from your company. Customers today focus on experience, satisfaction, and product design when purchasing. A company that excels in all these is set to achieve a significant level of success. Fabletics has built on customer experience and product design to create elite products that customers like.
The company has expanded by opening brick and mortar stores in different parts of the world. It has moved forth and established stores in Hawaii, Florida, and Illinois. The success with the brick and mortar stores is an indication that the firm’s strategy is paying and working well. Fabletics knows that the firm’s dedication has made many customers happy.