With the launch of TechStyle Fashion Group, JustFab intends to reveal its new corporate identity. The newly formed TechStyle Fashion Group maintains its original roots in technology while transiting from a single e-commerce to a global-scale brand. Today, TechStyle Fashion Group has a membership base of over 4 million subscribers across all its brands namely FabKids, Fabletics, JustFab, and ShoeDazzle.
TechStyle uses data-driven marketing strategies to extend its addressable market which stands at 4 million VIP members and 10 million members. Through TechStyle, Don Ressler wants to transform the shopping experience by offering on-trend fashion at attractive and affordable prices. Over the years, TechStyle, then JustFab, evolved from a single e-commerce to a brand building platform through personalization and data-driven marketing strategies reported on LinkedIn. TechStyle manages its entire business cycle from production, manufacturing, and marketing through vator.tv. The firm has taken over as the leader in the fashion industry.
The new corporate identity succeeds JustFab’s rapid growth demonstrated over the last six years. Today, TechStyle has become the leading fashion retailer with its manufacturing, design, and distribution channels on centraljerseyworkingmoms.com. In the fall of 2016, TechStyle is projected to surpass its expected net revenue through merchandising and subscription.
Funding History of TechStyle Fashion Group
In 2013, TechStyle received $ 85 million in funding from its new investor Passport Special Opportunity Fund. The latest funding brought capitalization to $250 million according to Ressler. The fact that TechStyle has a strengthened balance sheet would enable the firm settle for win-win deals with investors and suppliers. In an effort to extend its client base, TechStyle plans to establish a distribution center at West Coast. According to Don Ressler, TechStyle aims to transform the fashion industry through personalized shopping experience. The firms’ investors look at a possibility of building a multi-billion business in the future.
Happy in El Segundo
Although TechStyle may be located in El Segundo accidentally, its stay is purposeful. As JustFab grew rapidly, Don and Ressler decided to expand its territory. As a result, they settled for El Segundo as it has an ideal space for expansion at http://brandettes.com/interviews/don-ressler-of-fabletics/. Furthermore, the city is near an international airport and close to a beach. Today, TechStyle lies on a 128,000 square feet yard.